About

Professional Profile

Respected creative leader with professional experience in creative direction, user experience, SEO and project management. Successful in leading and building digital solutions, teams, and aligning online marketing around a unified message through creative and technology-enabled approaches.


Highlights

  • Lead, mentor and manage a cross-disciplinary in-house team of designers, developers, copywriters and freelancers
  • Manage and coordinate the design, user experience, content development and build outs of applications and websites from strategy through execution
  • Search engine optimization of websites to increase the quality and quantity of organic website traffic by increasing the visibility on search engines
  • Design, build and manage responsive email campaigns for lead nurturing, onboarding and transactional audiences on Silverpop and Eloqua
  • Design and develop lead generation landing pages, ad banners and social media to support paid search, digital marketing and affiliate campaigns
  • A/B testing of web pages and emails to increase leads and sales 
  • Lead and interact with outside agencies and partners
  • Manage affiliate marketing programs and paid search campaigns
  • Design and production of direct mail, brochures and ads including management of photo shoots and press checks
  • Develop personas, brand identity, style guides and logo design 
  • Maintenance, monitoring, tracking, quality assurance and web analytics reporting of websites, ecommerce and customer experience
 

Testimonials (LINKEDIN)

Rob Klapper - CEO at Ashworth College

Aaron is an invaluable member of the Ashworth team. His vision in the late 1990s pushed Ashworth to go online earlier than many other schools, and since then he has led many site redesigns and enhancements. Aaron's web knowledge, creativity, commitment, and attention to detail have enabled Aaron to be a strong contributor to Ashworth's strong growth and online presence.

 

Angel Alvarado - System Architect and Sr. Web Developer at Ashworth College

Having worked with Aaron for 10 years at Ashworth, I can say with confidence he added a human touch that's lacking in many corporate environments. His management style fostered growth and collaboration within the team. He earned the respect of all those who worked with him. Under his leadership, we built tools that allowed Ashworth to innovate. His meticulous attention to detail and intuition was invaluable. If there were any issues to be found, rest assured Aaron would be the first to spot them. This allowed our team to deploy higher quality services. Having Aaron as our leader made us all that much more productive.

 

Dennis Harris - Content Marketing Director at USATestprep

I’ve had the privilege of working with Aaron for more than a year, collaborating on web design, content, SEO, branding, management of third party vendors, and daily projects ranging from email campaigns to A/B testing to increase lead flow.

Aaron is an unending source of knowledge in the world of strategy, design, and digital content. Aside from his daunting knowledge set, however, what sets Aaron apart is his intense devotion to his work. He is always looking for avenues to improve existing frameworks and, more often than not, finds them. He is one of the most forward-thinking individuals I know, able to look at a project scope and foresee potential roadblocks, allowing him and his team to be proactive in creating early solutions so projects don’t get bogged down or abandoned.

But more than that, Aaron cares about his work at a level that is rare these days. His work is a representation of who he is, and so he holds himself and those around him to high standards. He willing goes the extra mile to ensure something is not just done, but that it’s done right. He cares about the work that others do as well, seeking collaboration and bringing out the best in those around him.

 

Sigrid Gehrig - Senior Director of Online Marketing at Ashworth College

As a Director of Online Marketing, I had the great pleasure to partner with Aaron for over 10 years on several online marketing projects including several rebranded educational Websites and the launch of a new college healthcare Website. Other projects included user experience enhancements, search engine optimization, landing page testing, and a/b multi-variant testing. Aaron is extremely talented in conceptualizing interactive design ideas that deliver on lead generation and student acquisition targets. Also he has a great expertise on SEO best practices and responsive user experience to make Websites more attractive to audiences and search engines. Aaron is a great asset to any marketing team looking to make a difference in their digital marketing objectives.

 

Phat Tran - Senior User Experience Designer at Anthem

After 4 years working at Ashworth College, I really enjoyed working with Aaron under his leadership and creative direction. Aaron is a friendly and detail oriented art director who takes pride in his work to improve all aspects of omni-channel and multichannel marketing at Ashworth College. I highly recommend Aaron for his next role in user experience leadership.

 

Cor Vink - Managing Partner at Ter Wadding

I had the pleasure to work with Aaron and find him one of the most professional people I have worked with. Not only from a professional point but on top of that he is a very nice person and a great teamplayer.

So much that years after we worked side on side we still are in contact over professional items and more.

To whom it may concern; Aaron is great person to have in your team or as your leader.